Reviews

Social media habits: What are yours?

file0002054526820Do you use social media platforms regularly? How many? As someone interested in the world of technology and news, it’s likely you’ve tried out a few, and might use some of them on a daily basis to update your statuses, share pictures or information with the world and catch up with a few internet friends. Whoever isn’t on Facebook, Twitter, Pinterest or Linkedin are probably people not knowing, right? 

Wrong. You might be surprised to find out that in this survey conducted by usamp.com and shown in this infographic, 13.2% of respondents said that they don’t use social media sites at all.

For those who do use social media sites, there is no such thing as too much information. Nobody can be who they really are online: internet users try to be a cooler, wittier, more informed, on-the-ball version of themselves. Having the power on when you’re connected can also mean that what other people see, that better person that you’re showing, might be full of gaps (or an outright lie). Although many people use the internet to communicate things that they would never have said in person or over the phone, the lines are still blurred when it comes to what is acceptable sharing material and what should stay private.

It’s probably not a good idea to put your phone number online, as this following ‘wrong number’ conversation points out:

wrongnumber

Source: Stumbleupon

As the aforementioned ‘Mr Taco’ points out, one has to be a special kind of stupid to share their phone number on their public Facebook profile page. Even though privacy online is considered one of the top priorities for companies now, many individuals don’t follow suit and continue to share and not update their social media profiles regularly. One of the biggest issues that users had with platforms such as Facebook recently was that they thought that their content, likes and personal information could be found through Facebook Graph search (something that the company has since denied, sayingthat the privacy settings in the profile also apply to the new search engine feature).

What do people share on their social media profiles? In the social media infographic shown below, 77.3% of men surveyed and 56.7% would be opposed to sharing their phone numbers online, whereas 61.1% of men and 78.1% of women would be willing to share the companies that they like online (good news for marketers). More than half would be willing to share their education and their occupation online.

social-media-habits-infographic

Creative commons photo by giggs

Advertisements
Standard
Reviews

Facebook’s Great Plans for 2012

Facebook is planning to be a Public Listing Company next Wednesday, according to BBC reports. The planned $10 billion share offering estimation  would make Facebook one of the biggest market capitalization companies in existence.(http://www.bbc.co.uk/news/business-16779779)

The company is enjoying profitable gains in spite of rising competition from other social media sites. In 2011, Facebook  introduced changes in the newsfeed, design and interface that is available to users online. Timelines  and design insideOver 50% of users are worried about the timeline @DigitalTrends the newsfeed changed so that people could see “highlighted news” in different order than what was posted. This was slightly confusing as you could see something that “Jessie” posted 3 hours ago next to something “Paul” posted 5 minutes ago.

Most of those changes (that met with great protest at the time) are now mainly forgotten. By the 5th of February, Zuckerberg’s team is planning to introduce a new design, this time within the profile, which will allow the user to make their own “banner” and create their own “timeline”.  Small boxes appear on either side of the screen and while you scroll, you can take a look at the different things that have been posted on your profile. Until the official launching, people can keep their “timeline” private and learn how to use it.

The new format will allow more apps to be developed for Facebook, in order to allow users to share news that they have read, photos that they have seen, locations and activity can be put onto their timeline. Facebook currently has gaming, music and news apps that allow you to share what you’re listening to or reading with your friends.

The company currently allows any organization or person make apps on facebook, saying “Your app can integrate with many aspects of Facebook.com, including the News Feed and Notifications. All of the core Facebook Platform technologies, such as Social Plugins, the Graph API and Platform Dialogs are available to Apps on Facebook.” (see link: http://developers.facebook.com/docs/guides/canvas/). The apps themselves can target any demographic; age group, sex, interests, and will appeal to them through app buttons in their newsfeeds.

How protected will users be if their data makes them a target audience for apps that can be made by virtually anyone?

“In a clickjacking, users are presented with some kind of enticing material, such as a too-good-to-be-true promotion. The clickjackers add code to these links that hide the “like” button in the link itself. Once a user clicks the clickjacking link, it’s too late — the material’s already been “liked” and shared to the user’s entire social network.” says Alex Fitzpatrick on the subject.   (http://mashable.com/2012/01/28/facebook-clickjacking-spam/)

Clickjacking has proved to be such a problem for Facebook that the company has decided to install a Web of Trust (WOT) in order to guarantee the authenticity of the apps that are submitted to the site. If, by chance the user clicks on a link that could contain spam or malware, a pop-up notice will appear informing the user that the link might be dangerous. It is the users’ decision whether they want to continue on to the link or whether they prefer to go back to the previous page. This new security feature is dependent on safety information provided by users.

More information about  security on facebook click on the following link:  http://developers.facebook.com/docs/ApplicationSecurity/

Standard