Storybox, an online US magazine aimed at parents of children aged 3-6, launched their own App for iPads through the iTunes App Store. It features interactive stories with familiar character SamSam, a video and a comic. StoryBox is one of the many publications and companies that have banked on parents’ love of technology, and even more, their willingness to share their gadgets with their children. Data compiled by Bloomberg suggests that most iPad buyers have children, and that 29 per cent of iPad users, especially mothers, willingly lend the device to their children. Because of this profile, the need for child and family orientated content that can be both educational and entertaining is on the rise.
“Kids just get it — they touch it and it moves,” said Jamie Pearson, founder of BestKidsApps.com, a review website with almost 300,000 monthly page views, 40 percent of which are for apps aimed at kids under 5. “It’s like any other natural language at that age; they just pick it up.”
StoryBox’s new app is a version of the children’s magazine, complete with content and interactive material. BestKidsApps.com, a review website with almost 300,000 monthly page views, 40 percent of which are for apps aimed at kids under 5. “It’s like any other natural language at that age; they just pick it up.”
The StoryBox App was named App of 2011 because of the educational values and help that it provides during Foundation Stage (elementary school) stage.
The app does prompt parents to subscribe to the magazine, but there are no additional purchases once bought. The working app is very user friendly and is multi-facetical.