Facebook is planning to be a Public Listing Company next Wednesday, according to BBC reports. The planned $10 billion share offering estimation would make Facebook one of the biggest market capitalization companies in existence.(http://www.bbc.co.uk/news/business-16779779)
The company is enjoying profitable gains in spite of rising competition from other social media sites. In 2011, Facebook introduced changes in the newsfeed, design and interface that is available to users online. Timelines and design inside the newsfeed changed so that people could see “highlighted news” in different order than what was posted. This was slightly confusing as you could see something that “Jessie” posted 3 hours ago next to something “Paul” posted 5 minutes ago.
Most of those changes (that met with great protest at the time) are now mainly forgotten. By the 5th of February, Zuckerberg’s team is planning to introduce a new design, this time within the profile, which will allow the user to make their own “banner” and create their own “timeline”. Small boxes appear on either side of the screen and while you scroll, you can take a look at the different things that have been posted on your profile. Until the official launching, people can keep their “timeline” private and learn how to use it.
The new format will allow more apps to be developed for Facebook, in order to allow users to share news that they have read, photos that they have seen, locations and activity can be put onto their timeline. Facebook currently has gaming, music and news apps that allow you to share what you’re listening to or reading with your friends.
The company currently allows any organization or person make apps on facebook, saying “Your app can integrate with many aspects of Facebook.com, including the News Feed and Notifications. All of the core Facebook Platform technologies, such as Social Plugins, the Graph API and Platform Dialogs are available to Apps on Facebook.” (see link: http://developers.facebook.com/docs/guides/canvas/). The apps themselves can target any demographic; age group, sex, interests, and will appeal to them through app buttons in their newsfeeds.
How protected will users be if their data makes them a target audience for apps that can be made by virtually anyone?
“In a clickjacking, users are presented with some kind of enticing material, such as a too-good-to-be-true promotion. The clickjackers add code to these links that hide the “like” button in the link itself. Once a user clicks the clickjacking link, it’s too late — the material’s already been “liked” and shared to the user’s entire social network.” says Alex Fitzpatrick on the subject. (http://mashable.com/2012/01/28/facebook-clickjacking-spam/)
Clickjacking has proved to be such a problem for Facebook that the company has decided to install a Web of Trust (WOT) in order to guarantee the authenticity of the apps that are submitted to the site. If, by chance the user clicks on a link that could contain spam or malware, a pop-up notice will appear informing the user that the link might be dangerous. It is the users’ decision whether they want to continue on to the link or whether they prefer to go back to the previous page. This new security feature is dependent on safety information provided by users.
More information about security on facebook click on the following link: http://developers.facebook.com/docs/ApplicationSecurity/